Reflexiones de Producto

Artículos y notas de Producto

La semana pasada estuve en Galicia, y caí malo con una gripe. A la una y media de la madrugada, después de no parar de vomitar todo el día, fui a urgencias. La persona de recepción estuvo 15 minutos dándome de alta y rellenando formularios solo por ser...

Hace unas semanas alquilamos un apartamento en Airbnb gestionado por una empresa de gestión vacacional. Escribimos por el chat de Airbnb para ampliar un día y recibimos una respuesta automática. No leían esos mensajes, nos pedían que escribiéramos a su...

23 jul 2026

En mi último viaje alquilé un Peugeot 308 y me sorprendió para bien: buen motor, cámara trasera, varios modos de control de velocidad adaptativo y CarPlay inalámbrico. Un coche de alquiler completo de verdad, algo poco habitual.

Pensar antes de programar

Pensar antes de programar

Todas las herramientas nos quieren empujar a que los agentes de IA programen y abran una PR. Sigo creyendo que hay un paso que no nos podemos saltar: pensar.

40 clics para pagar dos horas de aparcamiento

40 clics para pagar dos horas de aparcamiento

Un parquímetro me ha recordado por qué contar los clics y los segundos que le cuesta a tu usuario completar una tarea es clave al diseñar un producto.

6 jul 2026
5 comportamientos que definen a un Product Engineer

5 comportamientos que definen a un Product Engineer

La IA hace que programar sea rápido. El reto que queda es entender el problema, plantear una buena arquitectura y fasear con criterio.

Iterando el prototipo en vivo mientras los usuarios lo prueban

Iterando el prototipo en vivo mientras los usuarios lo prueban

Siempre he hecho tests de usuario para diseñar mejor. Lo que no había vivido antes era poder implementar el feedback en la propia sesión. Lo que antes tardaba semanas, ahora sale en el día.

Vuelvo a compartir aprendizajes con una verdad incómoda: si en tu equipo todavía destináis a dos o más ingenieros para desarrollar una sola funcionalidad, probablemente os estáis equivocando.

The Questionnaire Alignment Technique to solve conflicting positions

The Questionnaire Alignment Technique to solve conflicting positions

The Questionnaire Alignment Technique is useful when the discussion you are having is full of misunderstandings. You write a list of questions with the misalignments you are having, and you fill them with the different potential answers.

19 oct 2020
José Pérez-Agüera, Mercadona Tech CPO, on the analytical knowledge and tools Product Managers must know

José Pérez-Agüera, Mercadona Tech CPO, on the analytical knowledge and tools Product Managers must know

Mercadona Tech is the tech company from Mercadona, one of the most known supermarkets in Spain. José Pérez-Agüera joined three years ago as CPO. We talked about the analytical skills and tools Product Managers must know and how their relationship with Product Designers should be.

Luisja Alvarez, Telefonica CX, on how their product teams work with multiple countries and brands

Luisja Alvarez, Telefonica CX, on how their product teams work with multiple countries and brands

Telefonica CX is the department which builds the main consumer app for Telefonica. Luisja is their Head of Global Product since 2018. This article reviews how they structure their product teams to work better with the countries, and how they prepare their quarterly roadmaps.

Ana Asuero, Aplazame CPO, on how to do product when there are limitations you can't control

Ana Asuero, Aplazame CPO, on how to do product when there are limitations you can't control

Aplazame is a Spanish fin-tech company which works with stores to increase their sales using instant financing as a marketing tool. Ana Asuero joined 4 years ago and she is their CPO. We talked about her experience working on the product solving the technical and legal limitations.

Commitments, deadlines and plannings

Commitments, deadlines and plannings

Many product teams, and especially PMs who breath agile, don't like the process of planning, nor sharing those plans with stakeholders, nor committing to deadlines. This can lead to misunderstandings and frustration between product and business teams. However, it doesn't have to be that way.

4 may 2020
Aligning Product OKRs with C-level

Aligning Product OKRs with C-level

One of the key phases is the prioritization and definition of the OKRs. The best way is to combine a top-down (C-level setting the key company objectives) with a bottom-up approach (product teams proposing the OKRs).

12 abr 2020
Best practices after 18 months of OKRs

Best practices after 18 months of OKRs

This article has the objective of contributing our learnings about OKRs to the community. There are two sections: Best practices on defining the OKRs, and Best practices when working on the OKRs.

13 ene 2020